Using Figma as a Product Strategy and Management System

Most people use Figma for design. I use it for everything.

It started simple. I just wanted one place where I could think through the whole product from the first sketch to the final handoff. I was tired of jumping between tools. Strategy here. Notes there. Design somewhere else. It always felt like I was losing pieces along the way.

So I stopped splitting things up. I built everything in Figma.

Now it’s where I plan, design, and manage every project.

Seeing the Whole Picture

I keep one file for each product. The first page is the “why.” Goals. Users. The problem we are solving. The next page is rough flows, boxes, arrows, quick notes. Then it moves into actual design. Low fidelity, high fidelity, prototypes, whatever it needs to be.

It is all connected. You can scroll through the pages and see the whole thing take shape. You can zoom out and understand the system or zoom in and fix one small detail.

It keeps me close to the work and close to the reasoning behind it.

Why It Works for Me

When strategy, design, and handoff live in different tools, things get messy. People lose track. Context disappears. You end up managing tools instead of building products.

Keeping it all in one place feels clean. Natural. I can trace every decision back to the original idea. Developers and stakeholders can see how it evolved. There is no mystery, no translation needed.

It saves time, but it also keeps everyone thinking the same way.

Sharing Work the Right Way

I share directly from Figma.
Instead of building long presentations or static design decks, I send live links.
Stakeholders can scroll through the same file I use every day. They can see early sketches, comments, and final layouts in one place.

It turns design reviews into conversations instead of performances.
No more frozen slides or screenshots that go out of date the moment they are sent.
Figma becomes a living document, and communication stays open and honest.

This approach saves hours each week. It keeps feedback relevant and connected to the real work instead of an exported version of it.

What It Feels Like

When I open Figma, I am not just designing screens. I am managing the entire product in real time.

The strategy is there. The flows are there. The feedback is there. I can update one thing and see the effect across everything else. There is no handoff moment. The work just moves forward until it is ready to build.

It is simple. It is fast. It feels like how product work should feel.

A Different Way to Work

I am not saying Figma should replace every other tool. But it has changed how I think about product management. It is not just about design anymore. It is about alignment.

When everyone can see the thinking and the design in the same space, everything makes more sense. Decisions get easier. Teams move faster.

It is one place to think and build. That is it.

What Do You Think

This is just how I work, but I am curious if others are doing the same.
Have you tried using Figma for more than design?
Do you build your strategy, systems, or presentations there too?

I would like to hear how others are using it or if you have found a better setup.