20+ Years. Creative Strategist. UX Research & Design. Startup Founder.
June 2019 - Present
Oversee the experience of multiple flagship products including Consumer Accounts and Total Rewards
Create Prototypes for Testing and Development
Designed updates to mobile application that enhanced the position of our AI chatbot, Sofia, making her more prominent and leading to exponential increase in usage and decline of Support Calls.
Created the Design System for Consumer Accounts Stand Alone app, optimized for WCAG compliance with a focus on a dynamic, personalized experience for our users.
Developed Design system for Total Rewards that utilized a storytelling experience to engage users and encourage consistent usage of the system.
January 2018 - Present
Leading Product + UX Design for web and mobile platform.
ICON SOURCE IS A FIRST OF ITS KIND MARKETPLACE THAT BRINGS ATHLETES AND BRANDS TOGETHER TO FORM AUTHENTIC RELATIONSHIPS THAT WILL TAKE YOUR BUSINESS AND CULTURE TO THE NEXT LEVEL.
2018 - Present
A platform for startups and angel groups to manage their investor networks and facilitate investments.
2018 - 2019
Responsible for the development and execution of UX strategy and processes necessary to scale from Startup with $50m annual revenue to an enterprise level application reaching $150m annual revenue for 2019.
Developed user personas that have facilitated a user-centric culture and helped shape the “voice” of Hotel Engine.
Initiated the redesign and implementation of a new dashboard experience giving our users better visibility to their bookings and decreasing the time from login to booking by more than half.
Identified potential for “Smart” booking via SMS/Email. Developed workflows, prototypes and messaging needed to efficiently deliver to market.
Key skills: Startups, Rapid Prototyping, Lean Design, Product Ownership, Figma, Native OS
www.hotelengine.comJanuary 2013 - 2018
Lead product design on Compensation Software and Executive Compensation Software.
Directed research efforts, lead workshops with stakeholders, and created the design system.
Communicated product experience, requirements and handoff files to a globally dispersed team of developers and product owners.
Remote work: proved to be organized, productive, and self motivated given 90% remote opportunity.
Key skills: User Research, User Interviews, Design System Building and Utilization, Agile Certification, Project Management, UX Copywriting, Facilitation, Axure
2016 - 2018
Envisioned and built to streamline boutique ecommerce with an emphasis on inventory capture, management, and sales.
Over 10,000 paid app downloads and monthly users
Developed the product roadmap and followed it through to deployment.
Created “InstantInventory”, giving retailers the freedom to customize visibility of items across infinite subdomains.
Key skills: Startups, Team Development, Native OS, App Design, AWS, Business Development
March 2013 - October 2013
Interacted directly with clients, conducted user research, developed personas and translated requirements into wireframes and prototypes.
Managed UX design of 4 separate products centered around property mangement, leasing process, document delivery, and temporary housing.
Key skills: Wireframe, Prototyping, Balsamiq
2004 - Forever
Provide consulting on every aspect of product development from idea through deployment and marketing.
15 years working with clients ranging from local business to global brands.
Provided design and marketing support for state and federal election campaigns for winning candidates.
Key skills: Management, Direction, Vision, People Skills,
Webmaster - Desert Christian Academy
Webmaster - Vintage Landscape
Graphic Designer - Xpress Graphics and Printing
Youth Pastor - The Garden Christian Fellowship
10+ years building clickable and testable prototypes. From high fidelity with seamless interactions to lean and mean napkin sketches.
Having a foundation in HTML/CSS enables me to work closely with front end developers to create the perfect interface.
Years of working with users and creating content style guides has helped me hone a very simple, clear and concise written voice.
Yeah, these too.
Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest.
In house, remote, globally dispersed. Large, small, you name it.
A visual eye, a self taught coding foundation, and a pinch of humor have served me well in defining well loved design systems.
